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I missed this news when it came out in February 2024. British company Tate & Lyle Sugars formerly had the oldest branding in existence, unchanged since 1885.

Their products’ biblically inspired logo depicted a dead lion swarmed with bees and the tagline, “Out of the strong came forth sweetness.” It alludes to the Old Testament story of Samson who killed a lion with his bare hands and later found a beehive inside the carcass, dripping with honey.

In 2024, Tate & Lyle Sugars updated the design with a far more anodyne image of a (seemingly alive) lion’s head with a single bee hidden in its mane. The quote was also removed.

“We’re confident that the fresh new design will make it easier for consumers to discover Lyle’s as an affordable, everyday treat while reestablishing the brand as the go-to syrup brand for the modern UK family,” said brand director James Whiteley.